Mahira Khan, the face of another campaign

The Emporium Mall by Nishat Group has revealed the sensational Mahira Khan as the face of the Emporium in their latest campaign. The campaign comprises of Mahira experiencing different facets of...

Bridal Couture Week 2017 to featured 26 fashion designers

Entering into its eighth successful year, the country’s biggest bridal extravaganza, HUM Bridal Couture Week 2017 (PHBCW) is set to present the latest bridal collections by leading and burgeoning fashion designers on...

Breakout launches BACKSTAGE in Lahore

As Pakistan’s one of the most recognized high street fashion brands, Breakout strive to deliver fashion, excitement, newness and value. Breakout has just launched it’s Biggest store in Pakistan on the lines of...

PFDC announces show concept and designer line-up for PSFW’19

The PFDC Sunsilk Fashion Week celebrates its 12th consecutive fashion week, from the 11th- 13th April 2019. Being the pioneers in the business of fashion, PFDC, collaborates with Trade Development Authority...

DIVA’NI Pakistan presented “Bagh-e-Bahar”, the brand’s Couture 2016 Collection in Lahore

Following the success of the recent introduction of the flagship store in Lahore, Pakistan, DIVA’NI, arguably the only fashion brand built at the edge of cinema and reality, showcased it’s Couture...

Parishae Adnan showcases her debut collection at District 19

Taking the fashion world by storm, Parishae Adnan showcased her debut Fall/Winter 2022 collection this weekend. Parishae Adnan’s collection is a take on femininity, women's empowerment and fashion, which has evolved...

Mohib Mirza refuses to present award for all the right reasons

Pakistan media industry is going to witness the first ever style awards in ten days and while preparations are going on full pace, there arrives a new issue, or better call...

How did I see Bridal Couture Week 2016?

I am not a fashion critic, not for now at least, therefore, it won’t do justice if I comment on the designs. Imagine a guy in his 20s, a keen observer,...

Day two highlights of HUM Bridal Couture Week 2017

The day two of the country’s largest bridal extravaganza, HUM Bridal Couture Week (PHBCW) was the continuation of the glamour and ethnic bridal collections, which were samples of excellence. Like day...

HUM Network announces the date of 4th Hum Awards

HUM Network hosted a press conference in Karachi to announce the date of the 4th HUM Awards, the biggest television awards in Pakistan. The 4th Hum Awards will held on April...

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