L’Oréal Paris Hair Care Experts Revealed! #ChooseYourHairExpert

The world’s leading beauty brand, L'Oréal Paris, proudly launched the #ChooseYourHairExpert campaign for their L’Oréal Paris Advanced Hair Care with a reveal video featuring hair experts: Nadia Hussain for Total Repair,...

Ahsan Amin to exhibit Woven Stories

There is comfort in familiarity. But change waits for no man, country, or artist. For generations, Pakistani craftsmen have been relying on age-old, sometimes well-guarded techniques to create pieces that have...

HUM Bridal Couture Week 2016 designers names announced

HUM Network Ltd joins hands with Pakistan’s leading smartphone company Q Mobile for the 13th edition of Q Mobile HUM Bridal Couture Week Styled by Sweet Touch. The Bridal Extravaganza will...

Gul Ahmed Presents The Original Lawn Volume 1!

With its true commitment of bringing the finest and classic lawn collections, Gul Ahmed being Pakistan’s premium textile powerhouse launched its new Spring/Summer lawn collection volume 1 on February 26, 2016...

Azfar Rehman: The Master Of All Things Casual

Our favorite boy next door with his charming personality and calm confidence surely knows how to keep his game going in the fashion world. Starting right from crisp formal looks down...

Fashion Parade Bride and Luxury Pret set fire to the ramp at One Marylebone

Fashion Parade Bride and Luxury Pret delivered what it promised, in attendance were mainstream fashion icons and socialites from UK, India and Pakistan. Pakistan’s premium designers converged at the historic landmark One...

Lux Style Awards 2016 Nominees Announced !

The LUX Style Awards 2016 nominees have been announced with great style and fanfare at an elegant Nominee Reveal event on Monday, 30th May in  Karachi. This is the 15th year of...

Ndure shoe review

Whether your work's dress code is professional or generally pretty laid-back, every guy should have a quality pair of dress shoes — most preferably a black and brown pair for added...

Nishat Linen unveils their Summer Collection ’16 in Karachi

Nishat Linen, one of the biggest textile and home fashion retail chains in Pakistan, hosted an exclusive launch event for their much awaited Summer Collection 2016 in Karachi at their outlet...

I love fashions shows more than shoots, says Sunita Marshall

Model turned actress Sunita Marshall is amongst very few Pakistani models who have also walked on ramp in international fashion shows for some well known brands including Gucci and Dior. The...

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