Fashion Parade Bride and Luxury Pret set fire to the ramp at One Marylebone

Fashion Parade Bride and Luxury Pret delivered what it promised, in attendance were mainstream fashion icons and socialites from UK, India and Pakistan. Pakistan’s premium designers converged at the historic landmark One...

Maya Ali looks #MoreThanAStar in new Bata TVC

From graceful steps to powerful ones, from a lit room to a mighty throne, Maya Ali is a beauty to behold in the latest Bata commercial. She gives off elegant vibes...

Gul Ahmed Presents The Original Lawn Volume 1!

With its true commitment of bringing the finest and classic lawn collections, Gul Ahmed being Pakistan’s premium textile powerhouse launched its new Spring/Summer lawn collection volume 1 on February 26, 2016...

Zainab Raja of Islamabad crowned Miss Veet Pakistan 2016 title

Miss Veet Pakistan has finally come to a conclusion with Aamina Sheikh, Aisha Khan, Tapu Javeri and the mentor Fayezah Ansari as the panel of judges. With the 12 lucky contestants, the...

Day One: 14th HUM Bridal Couture Week 2017

The 14th HUM Bridal Couture Week 2017 kicked off yesterday with all its zeal and glamour in Karachi. Eight designers including Amir Adnan, Yasmin Zaman, Rizwan Ahmed, Aisha Farid, Naushad Imdad, Arsalan...

Day Three: 14th HUM Bridal Couture Week 2017

The third day of 14th HUM Bridal Couture Week kicked off with the designer duo Asifa and Nabeel collection titled A Roaring Melodrama. The collection brought dynamic pieces of oceanic waves fused...

Here’s the real story behind Sonya Hussyn’s blue dress at HSA

The Hum Style Awards recently held in Karachi, where a mystery surfaced about a purple dress. Film and TV actress Sonya Hussyn looked Uber-chic in a purple dress and a fishtail...

Wasim Akram 502 is the latest talk of the town

I recently got the amazing Wasim Akram 502 bottle from JDot and I think it’s fair to say I am completely blown away by this new scent! This time around, there...

J Dot launches Mera Andaaz volume one

Junaid Jamshed bought an exclusive chance for bloggers in Karachi to get a first look of their Spring/Summer collection titled Mera Andaaz, which is set to launch on February 3rd, 2017 nationwide....

PFDC announces designers line-up for 10th Fashion Week 2017

In the lead up to the 10th PFDC Sunsilk Fashion Week 2017 (PSFW17) being held from the 13th to 15th of April 2017, the Pakistan Fashion Design Council (PFDC) reveal their...

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