Fashion

Fashion Parade Bride and Luxury Pret delivered what it promised, in attendance were mainstream fashion icons and socialites from UK, India and Pakistan. Pakistan’s premium designers converged at the historic landmark One...

The world’s leading beauty brand, L'Oréal Paris, proudly launched the #ChooseYourHairExpert campaign for their L’Oréal Paris Advanced Hair Care with a reveal video featuring hair experts: Nadia Hussain for Total Repair,...

The Pakistan Fashion Design Council announce the dates for their landmark tenth consecutive season of PFDC Sunsilk Fashion Week #PSFW17 scheduled to take place in Lahore from 02 – 05 March...

Alkaram, the leading Pakistani fashion brand, recently announced the renowned actress and model, Ayeza Khan as the face of its upcoming Spring Summer 2018 collection. Having previously worked with big celebrity women...

HUM Network hosted a press conference in Karachi to announce the date of the 4th HUM Awards, the biggest television awards in Pakistan. The 4th Hum Awards will held on April...

One of Pakistan’s premier fashion brands Edenrobe has launched a new store at Ocean Mall in Karachi. The launch was a star-studded event with some very interesting fun activities also involving...

From graceful steps to powerful ones, from a lit room to a mighty throne, Maya Ali is a beauty to behold in the latest Bata commercial. She gives off elegant vibes...

The Exhibit brought to Lahore the first ever premium Bridal Expo on the 5th of November 2016 presented by Dolce Vita Home. The Bridal Expo was held at the Park Lane...

The 14th Bridal Couture Week 2017 day two kicked off with collection titled Amina Yasmeen by young designer Mansoor Akram followed by Ayesha & Usman Qamar’s Enchanted Garden, a collection that...

There is comfort in familiarity. But change waits for no man, country, or artist. For generations, Pakistani craftsmen have been relying on age-old, sometimes well-guarded techniques to create pieces that have...