Girl schooled Elan for using black people as ‘Props’

Maham, a Twitter user, was highly disappointed with the way a fashion brand named 'Elan' advertised their Lawn collection with black people presented as 'props'. In a series of Tweets from her...

PFDC aiming to evolve PSFW 17 concept and structure

As the Pakistan Fashion Design Council prepares to host their landmark 10th consecutive season of PFDC Sunsilk Fashion Week from 02 – 05 of March in Lahore, they are...

Save Big with Alkaram Big Friday Sale 2017 – Enjoy Flat 50% Discount!

One of Pakistan's biggest textile brands, Alkaram Studio is offering an amazing sale offer for three days. This is such an opportunity which you should not miss to and fill up...

Here’s the real story behind Sonya Hussyn’s blue dress at HSA

The Hum Style Awards recently held in Karachi, where a mystery surfaced about a purple dress. Film and TV actress Sonya Hussyn looked Uber-chic in a purple dress and a fishtail...

Day One: 14th HUM Bridal Couture Week 2017

The 14th HUM Bridal Couture Week 2017 kicked off yesterday with all its zeal and glamour in Karachi. Eight designers including Amir Adnan, Yasmin Zaman, Rizwan Ahmed, Aisha Farid, Naushad Imdad, Arsalan...

Bridal Couture Week 2017 to featured 26 fashion designers

Entering into its eighth successful year, the country’s biggest bridal extravaganza, HUM Bridal Couture Week 2017 (PHBCW) is set to present the latest bridal collections by leading and burgeoning fashion designers on...

Fabbitt is set to host Eid festival in Lahore

Fabbitt, a multi-label online fashion retailer, is all set to host the Fabbitt Eid Festival. Brainchild of Anush Ammar, a fashionista, the festival will take place on June 24th and 25th,...

Ponds Miracle Journey: Mantahaa Maqsood

When one meets lifestyle and wellness coach, Mantahaa Maqsood, a positive vibe of self-assurance can be felt. “I am where I need to be. I have a vocation that fulfils my...

J Dot launches Mera Andaaz volume one

Junaid Jamshed bought an exclusive chance for bloggers in Karachi to get a first look of their Spring/Summer collection titled Mera Andaaz, which is set to launch on February 3rd, 2017 nationwide....

PFDC announces designers line-up for 10th Fashion Week 2017

In the lead up to the 10th PFDC Sunsilk Fashion Week 2017 (PSFW17) being held from the 13th to 15th of April 2017, the Pakistan Fashion Design Council (PFDC) reveal their...

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