The outdoor advertising (OOH) industry is an essential part of marketing campaigns, but it comes with significant risks for workers. OOH installers are often required to work at great heights and endure harsh weather conditions, which makes their job inherently dangerous. Accidents or injuries from falls, equipment malfunctions, or extreme weather are real risks that jeopardize their health and safety. Despite these challenges, safety measures in the industry have historically been inadequate.
In 2020, three workers in Gojra, Toba Tek Singh, were critically injured when a wall collapsed during the installation of a mobile phone company billboard. The collapse, caused by the weight of poles and iron bars, also damaged nearby shops, highlighting the need for improved safety protocols.
easypaisa has taken a bold step toward improving the safety of outdoor advertising workers in Pakistan. By providing billboard installers with comprehensive medical insurance and safety gear that meets international standards, easypaisa is setting a new industry benchmark. This initiative not only safeguards workers but also fosters a culture of responsibility and care within the industry.
Safety gear, including helmets, harnesses, and gloves, can drastically reduce the risk of injury, while medical insurance ensures that workers are covered in the event of an accident. easypaisa’s forward-thinking approach shows that these measures are not just a luxury, they are an essential part of doing business responsibly. It’s a call to action for all brands in the OOH sector to follow suit and prioritize worker safety.
As industry stakeholders, it is our collective responsibility to ensure that safety gear and insurance coverage are provided to every OOH installer. By making these provisions a standard practice, we can transform the industry into a safer, more ethical space for workers. easypaisa’s initiative is a model for others to follow showing that responsible business conduct can lead to better outcomes for both workers and brands.
Call to Action:
It’s time for all brands to take action. Adopt comprehensive safety measures and insurance coverage for your OOH installers today. Let’s ensure a safer future for the entire industry.