In a remarkable display of cultural exchange, the global football governing body FIFA has incorporated the soulful sounds of Pakistani music to celebrate the birthday of one of the sport’s biggest superstars, Lionel Messi.

On Messi’s 37th birthday, FIFA’s official Instagram account shared a reel showcasing the Argentine maestro’s highlights, with the captivating song “Aa” by renowned Pakistani folk singer Arif Lohar playing in the background.

The decision to feature Lohar’s 2023 release has struck a chord with football fans worldwide, particularly in Pakistan, where the news has ignited a sense of national pride.

“Messi ka Jadoo (Messi’s magic),” the video’s caption reads in Urdu, further highlighting the fusion of global stardom and local cultural influences.

Arif Lohar, a celebrated icon of Pakistani music, has long been renowned for his mastery of the Punjabi folk genre. His song “Aa” has already captivated millions of listeners within the country, and its selection by FIFA has now propelled it onto the international stage.

Lionel Messi, the legendary Argentine footballer, is widely regarded as one of the greatest players of all time. With an illustrious career spanning over 17 years at Barcelona, Messi has amassed an impressive collection of accolades, including 10 La Liga titles, 4 UEFA Champions League trophies, and 7 Copa del Rey titles.

The Argentine superstar has also etched his name in the record books, becoming the all-time top scorer in La Liga history with 474 goals. In 2022, Messi achieved the ultimate triumph, leading his national team to victory in the FIFA World Cup held in Qatar.

The fusion of Messi’s global fame and Arif Lohar’s captivating music has resonated profoundly with football enthusiasts worldwide, particularly in Pakistan. Football fans in the country have expressed their delight and pride, celebrating the recognition of their cultural heritage on such a grand platform.

As the world celebrates Lionel Messi’s birthday, the inclusion of Arif Lohar’s “Aa” has added a unique and heartwarming dimension to the festivities, showcasing the rich tapestry of Pakistani culture and its ability to captivate global audiences.


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