Small and Medium sized businesses are said to be the backbone of the economy because they not only provide employment to the local people but they are also an important source of generating revenue for the GDP. Seeing the potential that these small and medium businesses possess, many new international startups have found their way into Pakistani market.
These startup businesses have gained popularity because of their unique ideas and their adoption of new marketing techniques such as digital marketing. Following the global footsteps, the Pakistani economy is seeing a similar trend as new startups have emerged in various sectors. Seeing the potential of the Pakistani economy, many international startups have started their operations in the country.
We have compiled a list of international startups that have successfully launched their ventures in Pakistan.
- Uber
The world’s largest online transportation service provider has arrived in Karachi! It is said that in its Middle Eastern Market, Uber got the most phenomenal response from its launch in Karachi. Unlike its operations in other countries, the Pakistani cities are among the few global cities where users are allowed to make a cash payment for taxi fares.
- Jovago Pakistan
This hotel booking website is part of the Rocket Internet Group and has its operations in more than 13 countries around the world. Jovago started its operations in Pakistan in March 2015. It has an inventory of more than 2000 hotels in Pakistan and 225,000 hotels around the world. The e-commerce venture competes on three features: best price, 24/7 customer service and the largest hotel inventory in Pakistan.
- Careem
Careem International provides transport solutions to Middle Eastern countries. It extended its operations in Pakistan in 2012 and provides rides to people in Karachi, Lahore and Islamabad. It is the pioneer of e-based transport solutions provider in Pakistan. The startup business allows customers to pay at their own convenience.
- Foodpanda
Another venture of Rocket Internet Group, Foodpanda is operating in 500 cities around the globe. It is basically a takeaway food ordering website which not only provides a platform to restaurants and cafes where they can promote their businesses through digital marketing but also provides customers with a wide range of gastronomic range to choose from.
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These startup businesses have provided a major boost to the Pakistani economy. It is predicted that the South Asian economy will be among those 10 nations that will inject approximately $4.3 billion to the global GDP in the next ten years. We hope that further startup ventures emerge in various sectors of the economy and play their roles in both the local and international arena. We wish them all the best for their endeavors.
