HUM Network Limited celebrated the 12th anniversary of its premier entertainment channel HUM TV on January 17, 2017 in a special transmission of its morning show Jago Pakistan Jago. The transmission was attended by Sultana Siddiqui, the President HUM Network Limited, core management and prominent faces of the country’s entertainment landscape. They also revealed the new look of HUM TV and the raised curtain from upcoming mega projects.
The channel aims to touch the audiences’ hearts with its upcoming dramas including Sammi, a play that brings another sensitive and gruesome social issue onto mainstream television, Nazr-e-bad, a drama based on black magic and the effects of its sinister action on victim and perpetrator, and Jhetaniyaan, Woh Ik Pal, Ye Raha Dil and Yaqeen Ka Safar to name a few.
This year marks the completion of Hum TV’s striking twelve-year journey! Since the first transmission on 17th, January 2005, Hum TV has been a pioneer in its league, choosing new talent to breaking stereotypes. The channel was globally accepted in a span of just two years due to its progressive approach. The biggest blockbuster hit of Hum TV, ‘Humsafar’, was also the beacon for every other drama produced in Pakistan. Aired on Hum TV in 2011-2012, Fawad Khan and Mahira Khan became household names after that.
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Through all of its growing years, Hum TV has played a major role in empowering women, showcasing stigmas and issues that people shy away from, presenting them with sensitivity and gaining acceptability with the masses. Thus, the trendsetter ‘Mann Mayal’, the popular ‘Udaari’ and ‘Diyaar-e-Dil’ to name a few, kept the viewers glued from the beginning.
Through its influential characters, Hum TV has always brought respect and gratitude to the role of mother, wife, daughter, sister and even shed light on the misconceived roles of a mother-in-law, sister-in-law, daughter-in-law and the one relation stronger than blood — of a friend. Through these role models the channel gave its viewers an insight on how strong a woman in every role is, her ability to shift and compromise in some situations while her will is tested when she stands up for others.