PEMRA bans ‘Gala Biscuit Tv Ad’ featuring Mehwish Hayat

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The Pakistan Electronic Media Regulatory Authority (PEMRA) banned ‘Gala Biscuit Tv Ad’ featuring Mehwish Hayat.

According to PEMRA, they took the action against the Tv ad after a number of people complaint about bold dancing moves in it.

“It has been observed with concerns that themes of advertisements of ordinary consumer products like biscuits, surf, etc being aired satellite TV channels are not corresponding with the disposition of these products. The trend is causing unrest and behavioral disturbance among the viewers being not only in violation of the commonly accepted standards of decency but also the socio-cultural norms of Pakistani society,” said PEMRA in a statement.

Read: PEMRA bans Waqar Zaka’s reality show ‘Champions’

“In this context, viewers are criticising PEMRA on Twitter for allowing…such indecent advertisements. Pertinently, viewers are of the view that airing advertisements regarding general consumer products like biscuits in such a bizarre manner where the visuals do not commensurate with the use of the products is unwarranted and needs to be looked into. In addition to this, complainants are of the opinion that the presentation of the products in such manner is wittingly or unwittingly merely aiming to promote consumerism,” the statement maintained.

“Therefore, all are advised to sensitize their members to give consideration to the public concerns on the themes of the advertisement and specifically review the content of the advertisement of ‘Gala Biscuit’ by giving due credence to the apprehension of the views,” the statement further added.

It must be noted here that Mehwish shared the Gala Biscuit TVC from her Twitter account on October 4.

Mehwish can be seen dancing on ‘Mere Des Ka Biscuit Gala’ which received immense criticism from the people over its video content.

Also Read: PTA ban Bigo, issue final warning to TikTok

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