In the lead up to the 10th PFDC Sunsilk Fashion Week 2017 (PSFW17) being held from the 13th to 15th of April 2017, the Pakistan Fashion Design Council (PFDC) reveal their participating designers, textile houses and high-street brands along with information on the new show concept and their evolving corporate synergies.
To this end, the PFDC introduces three distinct segments as part of PFDC Sunsilk Fashion Week including: Designer Luxury/Prêt collections from Adnan Pardesy, Ali Xeeshan, Amir Adnan, Asifa Nabeel, Generation by Khadija Rahman, HSY, Khaadi Khaas, Misha Lakhani, Republic by Omar Farooq, Saira*Shakira, Saira Rizwan, Sana Safinaz, Sania Maskatiya, Shiza Hassan, Tena Durrani, and Zonia Anwaar.
In addition to the aforementioned Luxury Prêt showcases, PSFW17 High-Street prêt-a-porter shows will feature: Cynosure, Faiza Saqlain and March by Ali Merch highlighting contemporary affordable ready-to-wear apparel. PFDC also introduces for the first time, a High-Street Luxury Prêt segment featuring Cross Stitch, Ethnic by Outfitters and Sapphire. Textile Mill/Voile shows will feature: So Kamal, Noor by Saadia Asad and Rang Rasiya.
As announced earlier this 2017, the PFDC is also introducing to the fashion industry an evolved show concept and structure with an aim continue to advance the pioneering platform towards an international and global standard and standing. The concept behind this structural change to the show format is to give each day of the fashion week a curated experience featuring either a solo designer or grouped designer/high street retail/lawn shows. Each of these shows will be divided between two entirely separate show spaces and two independent ramps within the same venue in their respective time slots [no coinciding or simultaneous shows], a first in Pakistan.