After Pakistani cinema owners lifted ‘self imposed’ ban on Bollywood films during late January this year, many Indian films – with exception of Mahira Khan’s debut Raees – have been releasing in Pakistan. The latest to join the league is India’s one of the most successful movies ever, Bahubali 2. The film is brought by Distribution Club in Pakistan.
According to Indian film distributors’ claim, the movie has made 5bn rupees (£60m; $66m), which makes it one of India’s most successful movies ever. There are thrilling royal hunts, roaring elephants, strapping heroes and dazzling heroines, complete with the Indian staple of song and dance. Set in the fictional kingdom of Mahismati, Bahubali 2 has two swashbuckling cousins in a dynastic war over the kingdom. Expensive special effects and high value production costs have turned the drama into a visual spectacle unseen in Indian films.
“Considering a huge demand of our customers, we are glad to announce that after a lot of effort we are able to screen Bahubali 02 & Guardians of the Galaxy 02 (Urdu) for all of you from 5th May 2017,” confirmed Capri Cinema on it’s Facebook page.
It has been released in many other languages and made more than $10m (£7.74m) in the US over the weekend, prompting Forbes magazine to call its success a “Holy crap! moment for the weekend”.
The triumphant reaction of south Indian film fans is something to behold as they mock Bollywood over the success of the epic. For fans in the region, Bahubali is more than a film. It has brought regional pride, resistance to Hindi as a language and loyalty to its language to the fore. The hero, Prabhas, who plays King Bahubali in the film has become a sensation, with people “swooning” over his looks.