Zainab Chottani launches her first flagship store in Karachi

Acclaimed fashion designer Zainab Chottani launched the first flagship store for her renowned label, by the same name here in Karachi on yesterday. The launch was attended by Karachi socialites and her...

Mahira Khan, the face of another campaign

The Emporium Mall by Nishat Group has revealed the sensational Mahira Khan as the face of the Emporium in their latest campaign. The campaign comprises of Mahira experiencing different facets of...

Dazzle everyone this summer with Image’s Eid Pret 2 collection

Image’s new collection titled ‘Eid Pret 2’ is set to be your choice of wardrobe this festive season. It is yet another scintillating collection from the clothing label that is known...

‘Spend time with family, don’t run behind money’ Hasnain to Industry

Hasnain Lehri, who bagged the 'Best Model Male' award in the fifth Hum Style Awards on Sunday, put light on his struggling journey to rose to fame. After receiving the accolade in...

Fashion Parade Bride and Luxury Pret set fire to the ramp at One Marylebone

Fashion Parade Bride and Luxury Pret delivered what it promised, in attendance were mainstream fashion icons and socialites from UK, India and Pakistan. Pakistan’s premium designers converged at the historic landmark One...

Shukriya Maa by Meesha Shafi feat various artists

Pakistan's premium clothing and lifestyle brand, Khaadi gives a shout out with a new song titled Shukriya Maa to all the moms, especially the working mothers at Khaadi who strive to...

Everything you need to know about HUM Bridal Couture Week day two

Show one of QMobile HUM Bridal Couture Week (#QHBCW) on day two started with "The House of Arsalan Iqbal’s" Dhanak, followed by Aness Malik’s Paheeli, a whirlwind romance of dreams, poems and...

ONE: Fashion forward and contemporary High Street brand set to Launch!

Fashion forward and contemporary high street brand, ONE is set to launch their debut flagship store in Lahore on the 1st of December, 2016. The brand offers trendy and chic western...

‘There’s so much hate over social media,’ says Nadia Hussain

The beautiful and talented model Nadia Hussain was the celebrity who graced the set of Iftaar Mulaqaat for their 13th episode. Hina and Nadia had a jovial chitchat that covered everything from...

Here’s what happened on day one at Bridal Couture Week

Pakistan fashion industry is emerging with the speed of light and the country’s numero uno general entertainment network, HUM Network Ltd. has been playing an important role in pushing fashion forward...

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