The world’s leading beauty brand, L’Oréal Paris, proudly launched the #ChooseYourHairExpert campaign for their L’Oréal Paris Advanced Hair Care with a reveal video featuring hair experts: Nadia Hussain for Total Repair, Natasha Saigol for Fall Resist, and Saima Bargfrede for 6 Oil Nourish. Indeed with the launch of this campaign, L’Oréal Paris endeavors to launch a 360 degree campaign that will educate the masses about hair care for different kinds of hair.
In order to cater to hair care problems that women face every day L’Oréal Paris has specifically designed this campaign and assigned three renowned experts of the industry to help educate women about taking care of their hair at home. Nadia Hussain will be leading the campaign for damage repair being a pioneer model in the fashion industry where her hair is constantly treated, styled and colored for multiple projects. Natasha being a stylist will be focusing on helping women deal with hair fall which is a problem for most Pakistani women and Saima will be educating customers about the importance of nourishment for hair as Pakistani women often prefer to use oil to keep their hair healthy. The dynamic expert trio appears together in the reveal video of the #ChooseYourHairExpert. Photographer Fayyaz Ahmed and Videographer Hamad Khan also lent their expertise to the photo-shoot and video-shoot. The fashion forward wardrobe was in collaboration with Mango.
Speaking about this educative and innovative campaign, Farooq Ahmed General Manager L’Oréal Pakistan said, “L’OREAL globally partners with the industry’s best experts across the categories of makeup, hair & skin. With this campaign the aim is to combine our haircare product expertise with exclusive Expert advice to bring the best available haircare solutions to the consumer. The idea is to iterate that different hair needs different care hence 3 experts owning 3 hair platforms; damage, hairfall & nourishment. L’Oréal Paris is calling out on all Pakistani women to take charge of hair issues they face every day and equip themselves to become an expert for their own hair!”
