Veteran Pakistani filmmaker Syed Noor marked a comeback after a long time with his film Chain Aye Na starring debutant Shahroz Sabzwari, former Miss USA Pakistan Sarish Khan and Waheed Murad’s son Adil Murad in leading roles. As predicted by many critics, his comeback failed miserably on box office which turned the director to look for the reasons. Surprisingly, the director found nothing but Indian conspiracy against his film.
According to the box official details, Chain Aye Na has been going empty seats in almost all the cinemas but the debutant Shahroz Sabzwari and director Syed Noor are still reluctant to accept the reality. The later called a press conference in Karachi and according to Express Tribune report, he presented a number of reasons for the box-office disaster.
“It took seven months making a film in Karachi and that made me want to make all my upcoming films in Karachi. However, for Chain Aye Na, I was warned about the bloggers, who I was told don’t write positive reviews unless they are paid. I ignored them but I didn’t know the power of bloggers,” Syed Noor claimed. “My film is a simple love story. And they turned it into a film against women, all because of a slap. I must tell you that it was a slap of love, as all lovers do fight,” he added.
https://www.instagram.com/p/BXgglzHAoBZ/?taken-by=shahrozsabzwari
“I spent seven months making a film in Karachi and have resolved to make all my upcoming films in Karachi. For Chain Aye Na, I was warned about the bloggers, who I was told don’t write positive reviews unless they are paid. I ignored them but I didn’t know the power of bloggers,” he said. “My film is a simple love story. And they turned it into a film against women, all because of a slap. I must tell you that it was a slap of love, as all lovers do fight,” he added.
According to the report, Noor urged media organisations not to provide platforms to bloggers who he believed don’t want to see the local cinema grow. “They must understand that we bring a huge investment into this industry and these negative reviews affect their output, which will discourage investors from returning again. I am not against bloggers. I am just strongly urging that they hold off reviews for at least a week and let the public decide,” he said, ignorant of the fact that his film couldn’t last at the box for even a week.
The director also alleged bloggers of following Indian agenda and hurting the Pakistani cinema industry. “I don’t know why they do this. I think it’s an Indian agenda to hurt the Pakistani film industry. Our cinema is just once again growing and they don’t want to see this happen,” he said.
