One of Pakistan’s premier fashion brands Edenrobe has launched a new store at Ocean Mall in Karachi. The launch was a star-studded event with some very interesting fun activities also involving celebrities including Feroz Khan, Sarwat Gillani, Zoe Viccaji, Hasan Rizvi and Momal Sheikh. Mr. Fahad Dandia (Marketing Director) of Edenrobe was also present on the occasion. He did the ribbon cutting ceremony along with the celebrities.

Edenrobe is one of the leading brands in Pakistan which offers high-quality fashion wears for all group ages and gender. The designing team of the brand understands the culture of the country very well and assures that it equips the culture with the fashion. This is the reason that each time when Edenrobe releases a new collection, it is fashionable yet cultural. Not just this, but the brand also assures premium fabric, best finish and fit to the customers.

The grand inauguration of the new store was followed by a fun filled activity involving all the celebrities and bloggers. Hasan Rizvi brought the Ludo Star to real life at Edenrobe. Firstly, four celebrities played the game to win some exciting prizes. Later, bloggers also joined the fun filled activity.

Talking at the occasion, Mr. Fahad Dandia shared the vision of the brand. “We plan to grow, improvise and innovate. We aspire to be an inspiring fashion brand with advanced fashion products ensuring unsurpassed comfort, quality and functionality,” he told. “We have a fleet of over 70 stores and have been working hard to further expand our business. Our new flagship store at Ocean and over four new stores opening over the term of July-August in the Northern areas is just an example. We have been simultaneously working on new product ideas to expand our range. There is a whole new selection of fragrances, men’s casual and formal accessories, and more to hit our stores soon!” he added.

Find the new Edenrobe store on 3rd floor at Ocean Mall, Karachi.


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