‘OTT world challenged rules of stardom’ Hareem Farooq

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Hareem Farooq shared her two cents on how the OTT platforms have digitalized cinema and stardom in today’s world.

In a chit-chat with Khaleej Times, Hareem said the rules of stardom in the entertainment industry have changed after OTT platforms took the world by storm.

“Today we see biggest stars across the world venturing into the OTT platform either by acting in it or producing for it. Even the rules of stardom have been challenged like never before. Stars can no more dish out the same formula and rely on it,” she said.

“No matter how big a star you are, if you are being monotonous and are not putting effort to bring out something new, then people today don’t care about your image. They move on with just a click of a button. The options have increased so much,” she added.

Talking about her production venture, Hareem ensured that quality content is her priority. “I firmly believe that if you give the audience something unique and novel, they will accept it. My job is to ensure that I put my heart and soul into my project and deliver it with full honesty. Then leave the rest for the audience to decide,” the actor concluded.

Read: ‘For me, Feminism is not killing all men’ Hareem Farooq

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