Mondelez Pakistan is not a new name in Pakistan. The company has been producing a range of chocolates including Cadbury Dairymilk, Perk, Bubbly and Cadbury Eclairs. Just recently, they have imported one of the world’s most loved bubble gums, Trident in the country. It is an adult sugar free chewing gum which is available in two different formats which includes Trident Singles and Trident 5s.
Trident contains artificial sweeteners, same as those used in sugar supplements, which makes it more consumable for health conscious consumers. Even diabetics can consume Trident with physician’s recommendations.
Trident Singles comes in two display boxes from Egypt containing 90 pieces each which includes spearmint, peppermint, strawberry and watermelon flavors. Trident 5s arrives from Turkey and is available in four display boxes with same four flavors as mentioned in Trident Singles.
Trident is recognized all over the world but still, it’s new in Pakistan and will have a strong competition with already established local and imported bubble gum brands including the most popular Ding Dong bubble, Fresh Up, Giggly Boom Boom and Wriley’s. Lets wait and see how the brand evolve in Pakistan.
