In the lead up to the 7th PFDC L’Oréal Paris Bridal Week [#PLBW17] being held from the 14th to 16th of October 2017, the Pakistan Fashion Design Council (PFDC) share information on their evolved bridal show concept, participating designers along with growing corporate synergies.

Enlarging the scope of the bridal platform, this year at #PLBW17, the council welcomes two distinct set of shows: In the early evening, the PFDC brings to fashion week bridal and trousseau shows for popular, commercially acclaimed brands.  Later in the evening, the PFDC presents shows from luxury design houses. The PFDC also welcomes seasoned jeweler GOLD by Reama Malik in collaboration with one of Pakistan’s most eminent and reclusive couturiers, Wasim Khan.

Also showcasing this year are Ali Xeeshan Theatre Studio, Fahad Hussayn, MAHGUL, Misha Lakhani, Nickie Nina, Nomi Ansari, Saira*Shakira, Sana Safinaz, Sania Maskatiya, Sadaf Fawad Khan Bridals, Shamsha Hashwani and Shiza Hassan.

The early evening show platform will welcome Ahmad Sultan, Faiza Saqlain, Farah & Fatima, IVY Couture by Shazia & Sehr, JEEM by Hamza Bokhari, Sara Rohale Asghar, Tabya Khan, and Zuria Dor.

“We work tirelessly to ensure the integrity of our platforms be it luxury/prét or bridal, and to make sure each fashion week is an authentic and much anticipated platform to set trends, define style, introduce new concepts and talent. As with every PLBW, we are delighted to build on our partnership with the world’s most important force in beauty, L’Oréal Paris, to define the regions’ fashion and beauty looks for 2017-2018. Further and historically, with each season and showcase, the PFDC has championed the spirit of evolution and it is in this spirit I am particularly happy to introduce the earlier evening shows across two days as a platform dedicated to those popular and younger designers who have chosen to debut new collections at bridal week or show themselves for the first time,” said Sehyr Saigol, Chairperson of the PFDC. 

Indeed in continuation of the #BeautyMeetsFashion platform each season, this year L’Oréal Paris Makeup collaborates with international makeup expert Saima Bargfrede to create and define distinct bridal makeup looks for the season. Additionally, L’Oréal Paris continues its engagement of the bridal week platform with their runway to point-of-sale collaboration, this year with Ali Xeeshan, on their critically acclaimed Excellence Crème Ambassador of Fashion platform which will be revealed on the first day of PFDC L’Oréal Paris Bridal Week.

PFDC L’Oréal Paris Bridal Week [#PLBW17] will be directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, and Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC.


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