Over the past 18 years, the Lux Style Awards have been nurturing Pakistani excellence in fashion, films, music and drama. Over these two decades, the Lux Style Awards nominations have been decided by an unbiased, independent and transparent jury of industry peers and critics.

Neither the Lux Style Awards nor Unilever Pakistan has ever intruded into the independence of the Jury’s decision. The LSA’s Jury takes pride in this legacy of merit and authenticity, which have stood the test of time.

In 2019, the Lux Style Awards have been surrounded by dialog around nominees involved in a matter of alleged sexual harassment. The LSA Film jury joins the Lux Brand and Unilever Pakistan in condemning all acts of intolerance, discrimination or harassment.

Read: More LSA Controversies: Meesha Shafi and Generation turn down nominations

However, it is also important to emphasize that the decisions of the Film Jury were based on an assessment of the merits of the cinematic work. We do not consider any other extraneous issues related to the personal characters or actions of people associated with that work.

The Film Jury of the Lux Style Awards appreciates the sensitivity of the subject and recognizes the intensity of public sentiment. Nevertheless, it is also important to respect that the case is being decided by Pakistan’s judicial system.

Also Read: Lux Style Awards 2019 – More than just controversies

We have complete faith in the law of the land and believe that justice will prevail.

The Film Jury
Lux Style Awards 2019


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