Punjab’s Chief Minister Strategic Reforms Unit director general Mr. Salman Sufi conducted a joint press conference with Ms. Sharmeen Obaid Chinoy in reference to the upcoming launch of the Violence Against Women Centre (VAWC) in Multan. He also announced the selection of Oscar winning film-maker Ms. Sharmeen Obaid Chinoy and grassroots Violence Against Women worker, Ms. Rubina Shaheen as the ambassadors for the Violence Against Women Centres. The initiative aimed at eradication of VAW in Punjab.

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“It is Chief Minister Punjab’s policy to promote hardworking citizens who have worked on gender based violence with full conviction and without holding any ulterior motivation. Moreover, selection of these two fine women is a testament to this promise,” said Sufi.

Ms. Sharmeen Obaid Chinoy is the first Pakistani to have won two Academy Awards, six Emmy Awards and to have directed Pakistan’s first animated film, 3 Bahadur. Through her films, she has constantly advocated for women’s rights. Similarly, Ms. Rubina Shaheen has worked as part of Dastak Foundation since the past 23 years and has constantly been on the frontline as a Women Protection Officer. She has worked at the grassroots level assisting, counselling, conducting mediation sessions and allowing women to access Dastak Shelter Homes.

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The Violence Against Women Centres are the implementation arm of the Punjab Protection of Women Against Violence Bill 2016, drafted and initiated by the Chief Minister’s Strategic Reforms Unit/Special Monitoring Unit. The VAWC presents a unified platform for all justice delivery measures required by victims of violence to put an end to all forms of Violence Against Women in the province.

Mr. Jamshed Kazi, Country Representative UN Women Pakistan also remarked that he was very pleased on the appointment of Ms. Sharmeen Obaid Chinoy and Ms. Rubina Shaheen as the Goodwill Ambassadors of VAWC. “With their strong commitment to the cause and immense contributions towards ending VAW in Pakistan, Ms. Chinoy and Ms. Shaheen will play an important role in creating awareness on VAW and galvanizing support for gender equality. As a key partner of Government of the Punjab, UN Women is fully supportive of this initiative and we look forward to seeing these exemplary women inspire many new people in this new role.”


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