Waves is back again with another kickass campaign, and we can’t help but laud the way they’re addressing and breaking stereotypes. Starring the legendary Bushra Ansari, their latest TVC is all about grandmas getting their groove on, over the backdrop of a super catchy jingle called Dadi Cool #TooCoolToBeSchooled.
Ever since the release of the single, everyone was itching to find out how it will be visually represented and safe to say, the TVC is every millennial’s dream as it’s a cool play on the Dadi stereotype. Not only do you see a badass dadi pulling all the stops with her dance number, you also get to see how impressive the new Waves deep-freezer model is. With its digitized touch control panel and proximity lights that operate on the basis of motion detection, it’s an appliance that offers utmost ease, and is what very millennial household needs!
Moreover, the TVC is not the only step taken by Waves towards offering excellence and innovation. Their campaign for a sustainable future has been going on in full-swing, with a number of celebrities jumping the bandwagon to support the cause. Word on the block is that Faiza Saleem will be soon coming out with her own rendition of Ansari’s dance moves, and boy, that is surely something to look out for.
Waves laya hey kuch naya, kuch SUPER COOL! Introducing, our new AlphaTriplet Deep Freezer, jis kay hotay huey ap karain araam aur Waves karay sara kaam kyun k Waves hai ab looks main bhe cool.#WavesPakistan #DadiCool #LooksMeinBhiCool
Posted by Waves Pakistan on Sunday, 30 June 2019
It is worth mentioning that Waves urged everyone to bridge the generational gap and break stereotypes with this mindful campaign, while also kick-starting a CSR drive to further encourage people to not leave the environment as an afterthought. Offering an appliance that is of crucial importance in this heat, the brand makes sure they stay ahead on the road to sustainability and innovation, and their TVC is just the initial step with lots more to come.
All in all, it is a commendable effort by Waves to spread ingenious ideas to help preserve the environment, and should be lauded for days to come.