Eid-ul-Azha this year is going to be majestic this year, with an array of film releases. It is a common practice for production houses in Pakistan to release their films on Eid, as it usually ensures maximum viewerships. But this time around, some of the biggest films of 2019 are all being unveiled together. This not only ensures the utmost variety for cinemagoers, but it also raises the level of competition.
And what does it mean for celebrities and other prominent figures from the showbiz industry? We found out!
Being the CEO of ARY Digital Network, Jerjees Seja is evidently very excited for the release of Parey Hut Love. And his firm belief on good content asserts that the film won’t be fazed by the release of other films simultaneously.
“Eid only lasts for a couple of days, and then the movie progresses on the basis of content. If you look into it, movies like Punjab Nahi Jaungi and Jawani Phir Nahi Ani 2 were all released on Eid-ul-Azha, and initially, they were all together. But after that, only good content progresses,” he said.
“That’s why ARY Films right now is banking on Parey Hut Love. Because this film has everything the audience wants to see,” he added.
Zara Noor Abbas
Still reeling in the praise she got for her role in Chhalawa, Zara Noor Abbas is all geared for her next film of the year. Starring as Shabbo in Parey Hut Love, Abbas is intent on the belief that there should be no competition amongst films releasing together. “Our films shouldn’t have to compete with each other, our cinema as a whole should compete with international cinemas,” she said.
“If we end up competing with each other then we’ll be left behind. And this is why I want everyone to leave their houses on Eid-ul-Azha and go out to watch movies, be it ours or any other,” she added.
Ahmed Ali Butt
Contrary to Abbas’ opinion, Ahmed Ali Butt feels that competition between films is a good thing, and will provoke people to watch more films in the cinema.
“Competition is always nice. I think at least two or three films should release [on Eid], but having four films is maybe pushing it. But I think the competition is always going to be good and this way, more people will come to cinemas to watch these films. Parey Hut Love is by far the biggest film this year. So InshAllah, everybody’s going to enjoy it,” he said.
Frieha Altaf, who also stars in Parey Hut Love, believes all films releasing on Eid-ul-Azha will do great, as they have their own unique qualities.
“I think all films will do well, and that more movies should be made in Pakistan. We have really great directors, and pretty good actors as well. More young people are coming in, and this is exactly how the industry will grow. And I wish all the films the best, and I think they will do really well. Every film will have its own distinct style, it’s going to be fun,” she said.
Having said that, the stakes are exceptionally high for films releasing this year. Be it Superstar, Heer Maan Ja, or Parey Hut Love, only time will tell which film managed to grasp the viewers’ attention the most.