A woman before being tagged or judged according to being an achi beewi, achi maa, achi behen or achi beti, is a human being first. Don’t forget that. The achi beewi stereotype has sadly been a part of our society for the longest time, but, it’s time to break and crash it. Let her choose how she spends her time. Give her ease and convenience. Give her #LazzatBhariSahulat

National Foods has been enabling and empowering women since its inception in 1970 and in a latest TVC campaign, they have attempted to emphasized the same. Watch it here:

National Recipe Mixes | Lazzat Bhari Sahulat

Traditionally, spending hours in the kitchen to prepare choicest foods has been the litmus test of a woman's love for family. In this quest she gets consumed in the kitchen and misses out on the precious moments in life. With added #Sahulat, consistent taste and wide variety, National Recipe Mixes takes care of food enabling women to live and love outside the confinements of the kitchen so she can cherish moments that really matter in life.And if this is considered to be a failure for her then she is proud to be a failure! On this new journey, National foods calls upon all women to celebrate moments, memories and to be a woman!#LazzatBhariSahulat #NotAFailure

Posted by National Foods Limited on Friday, August 4, 2017

A woman is the binding force of each household and it is through the food she prepares that she brings everyone together. No matter how far and beyond the family ventures, they come back to the food that makes home feel like home. At the same time National Recipe Mixes believes that there is much more to a woman than the food she makes for her family.

Traditionally, a woman who spends multitude of hours in the kitchen cooking food to match the entire family’s taste palate automatically becomes the epitome of perfection.

In her efforts to do so, she tends to miss precious family moments and on top of that also forget to make time for herself.

Therefore, National Recipe Mixes offers convenience to all women by providing her ease of preparation for great tasting meals while giving the same consistent taste that makes every meal an unforgettable experience for the entire family.

National Recipe Mixes saves her time that she can use to remake family memories that she has been otherwise missing out on. Moreover, National Recipe Mixes gives her the chance to rediscover and reconnect with herself more often. On this new journey, National Recipe Mixes calls upon all women to celebrate moments, memories, delicious meals and her own recipe for success! You are #NotAFailure.


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